Research

How do users perceive available information, and how do they apply and use it?

11. September 2014
How do users perceive available information, and how do they apply and use it?

The eye tracking method: Tracking eye movement through the use of special micro cameras and analysis programs is superior in two ways: Firstly, perceiving and applying a range of media is largely determined and influenced by visual stimuli. Reader scans and copy-test methods cannot measure this activity as reliably as the microscopic precision of eye […]

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