Research

Online reader panels: the method

12. September 2014
Online reader panels: the method

Do readers see and use the new online guidelines? Has the new design on page three truly increased its readability? Do our online users notice that we provide background stories to issues found in the print versions? Was our local feature with the extra-large portrait well received – or was it counterproductive? These questions concerning […]

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How do users perceive available information, and how do they apply and use it?

11. September 2014
How do users perceive available information, and how do they apply and use it?

The eye tracking method: Tracking eye movement through the use of special micro cameras and analysis programs is superior in two ways: Firstly, perceiving and applying a range of media is largely determined and influenced by visual stimuli. Reader scans and copy-test methods cannot measure this activity as reliably as the microscopic precision of eye […]

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